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1 marketing management
Mktgone of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants, and developing products and services to meet them. In seeking to satisfy customer requirements, marketing goals to build long-term relationships with customers and with other interested parties and to provide value to them. This begins with market research, which analyzes needs and wants in society, and continues with attracting customers and the cultivation of mutually beneficial exchange processes with them. Tools used in this process are diverse and include market segmentation, brand management, PR, logistics, direct response marketing, sales promotion, and advertising. -
2 marketing management
менеджмент маркетинга (планирования, управление и контроль всех маркетинговых операций, в том числе постановка задач маркетинга, разработка программы и стратегии маркетинга, закрепление за этими программами определённого персонала, супервайзинг маркетинговых операций и контроль исполнения)Англо-русский словарь промышленной и научной лексики > marketing management
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3 Marketing Management Analytics
Trademark term: MMAУниверсальный русско-английский словарь > Marketing Management Analytics
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4 marketing menedžment
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5 management
Gen Mgt, HRthe use of professional skills for identifying and achieving organizational objectives through the deployment of appropriate resources. Management involves identifying what needs to be done, and organizing and supporting others to perform the necessary tasks. A manager has complex and ever-changing responsibilities, the focus of which shifts to reflect the issues, trends, and preoccupations of the time. At the beginning of the 20th century, the emphasis was both on supporting the organization’s administration and managing productivity through increased efficiency. Organizations following the models of Henri Fayol and Max Weber built the functional divisions of personnel management, production management, marketing management, operations management, and financial management. At the beginning of the 21st century, those original drivers are still much in evidence, although the emphasis has moved to the key areas of competence such as people management. Although management is a profession in its own right, its skill-set often applies to professionals of other disciplines. -
6 marketing
Mktg -
7 Chief Marketing Officer, маркетинговый директор
Management: CMOУниверсальный русско-английский словарь > Chief Marketing Officer, маркетинговый директор
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8 brand management
Mktgthe marketing of one or more proprietary products. Brand managers (see product management) have responsibility for the promotion and marketing of one or more commercial brands. This includes setting targets, advertising, and retailing, and coordinating all related activities to achieve those targets. In the case of multiple brand management, consideration needs be given to questions relating to the treatment of the brands as equal or as having some differentiating value. This may affect the amount of resources committed to each brand. -
9 event marketing
Mktgthe promotion and marketing of a specific event such as a conference, seminar, exhibition, or trade fair. Event marketing may encompass corporate hospitality activities, business or charity functions, or sporting occasions. The planning, marketing, and managing of the function on the day are sometimes entirely outsourced to companies specializing in event management. -
10 customer relationship management
Mktgthe cultivation of meaningful relationships with actual or potential purchasers of goods or services. Customer relationship management aims to increase an organization’s sales by promoting customer satisfaction, and can be achieved using tools such as relationship marketing.CRM is particularly important in the sphere of e-commerce, as there is no personal interaction between the vendor and the customer. A Web site therefore has to work hard to develop the relationship with customers and demonstrate that their business is valued. A CRM system generally includes some or all of the following components: customer information systems, personalization systems, content management systems, call center automation, data warehousing, data mining, sales force automation, and campaign management systems. All these elements combine to provide the essentials of CRM: understanding customer needs; anticipating their information requirements; answering their questions promptly and comprehensively; delivering exactly what they order; making deliveries on time; and suggesting new products that they will be genuinely interested in.Abbr. CRMThe ultimate business dictionary > customer relationship management
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11 product management
Mktga system for the coordination of all the stages through which a product passes during its life cycle. Product management involves control of a product from its innovation and development to its decline. The process is coordinated by a product manager who focuses on the marketing of the product but may also be responsible for pricing, packaging, branding, research and development, production, distribution, sales targets, and product performance appraisal. This cross-departmental approach is based on the theory that a dedicated product management system will lead to tighter control over the product, and thus higher sales and profits. A brand manager fulfills a similar function to a product manager, concentrating on products within one brand. -
12 venture management
Gen Mgtthe collaboration of various sections within an organization to encourage an entrepreneurial spirit, increase innovation, and produce successful new products more quickly. Venture management is used within large organizations to create a small-firm, entrepreneurial atmosphere, releasing innovation and talent from promising employees. It cuts out bureaucracy and bypasses traditional management systems. The collaboration is generally between research and development, corporate planning, marketing, finance, and purchasing functions. -
13 retail management
Mktgmarketing or financial support aimed at improving the performance of retail outlets -
14 European Financial Management and Marketing Association
Business: EFMAУниверсальный русско-английский словарь > European Financial Management and Marketing Association
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15 US International Management & Marketing Inc.
Универсальный русско-английский словарь > US International Management & Marketing Inc.
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16 pazarlama yönetimi
marketing management -
17 administración de mercadotecnia
• marketing managementDiccionario Técnico Español-Inglés > administración de mercadotecnia
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18 dirección de comercialización
• marketing managementDiccionario Técnico Español-Inglés > dirección de comercialización
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19 gestión de mercadeo
• marketing management -
20 управление маркетингом
Русско-английский словарь по экономии > управление маркетингом
См. также в других словарях:
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Enterprise Marketing Management — Enterprise Marketing Management, kurz EMM steht für das ganzheitliche und prozessorientierte Management der gesamten Marketing und Vertriebskette in größeren Unternehmen. Inhaltsverzeichnis 1 Zielsetzung 2 Unterkategorien 3 Siehe auch 4 … Deutsch Wikipedia
Enterprise marketing management — defines a category of software used by marketing organizations to manage their end to end process from gathering and analyzing customer data across websites and other channels, to planning, budgeting and managing the creative production process,… … Wikipedia
Enterprise Marketing Management (EMM) — Enterprise Marketing Management категория программных продуктов, используемых в качестве платформы для автоматизации маркетинговых процессов предприятия, начиная от сбора и анализа информации о клиентах, и заканчивая составлением планов,… … Википедия
Association of International Product Marketing & Management — The Association of International Product Marketing Management (AIPMM) is a professional association for product managers, founded in 1998. It has approximately 8,000 members worldwide. It runs certification courses for product managers and… … Wikipedia
Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing operations — Key concepts Adobe • Automation • Benchmarking Best Practices • Budget Cisco Systems • CMO Data Privacy • Data Quality Data Warehouses • Database Marketing Demand Generation Digital Asset Management Enterprise… … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing operations management — Marketing Key concepts Product marketing · Pricing … Wikipedia
